If you want to make the most out of your business online, then having a website is just a start. As the primary mode of contact for your clients, your website must come packed with the latest features and maintain good shape at all times.
A well-designed website should give users an exceptional browsing and shopping experience without having them go out.
Here we have discussed 12 important tips that will help you enhance your website design so you can give a better experience to your users.
- 1. Create a Plan
- 2. Substitute Stock Images With Your Own Original Images
- 3. Include Sharing Buttons on Blog Posts
- 4. Implement Call-to-Actions on Your Blog
- 5. Create a Modern Navigation
- 6. Make Your Website 100% Mobile Friendly
- 7. Find and Fix Broken Links
- 8. Fix Design Inconsistencies
- 9. Add FAQs to Service Pages
- 10. Uninstall Unused or Outdated Plugins
- 11. Compress Your Images
- 12. Include Social Proof
1. Create a Plan
As you realize that your website needs improvement, the foremost thing you should do is to “plan” how you will do it. Rushing into designing your site right away will only further escalate the issues.
Draft a detailed plan on what improvements are required and how to proceed. Track the trends of content, pages, offers, and products that are viewed frequently. This analysis will help you design a website that will actually help you achieve your sales goals.
2. Substitute Stock Images With Your Own Original Images
Imagery plays a crucial role in building a connection between your viewers and your website. The more unique the images appear, the better the connection.
Substituting stock images with your own real images makes you stand out from the crowd; your images will be unique from your competitors who might be using stock imagery.
3. Include Sharing Buttons on Blog Posts
Adding social media is the simplest and fastest way to boost your brand visibility and recognition.
Social sharing buttons on your website allow your customers/viewers to share the content they have liked so that others can view it.
This helps you drive new traffic to your website, thereby creating fresh opportunities.
4. Implement Call-to-Actions on Your Blog
Having a call-to-action (CTA) on your website is as necessary as having a site itself. Why? Call-to-Actions give your viewers a way to engage and connect with you.
Also, when designing a website, you should strategically place your call-to-actions to make them easily accessible to your viewers.
Getting assistance from a reputed web design agency can be significant here. After all, it takes some effort to identify the most effective CTA for your business.
5. Create a Modern Navigation
Navigation is a website roadmap for your visitors. It shows them the “path” to locate different sections or pages on your site that they may be interested in. An organized or confusing navigation interface can make it difficult for viewers to find what they are looking for.
Do not use poor design practices like using confusing hypertexts, overstuffing your navigation, etc., Instead, use organized practices such as streamlined content, responsive design, and navigation hierarchy to make your website easily navigable for your users.
6. Make Your Website 100% Mobile Friendly
We live in a “mobile” world where each one of us accesses most of the information on our smartphones. Hence, optimizing your website for mobile is extremely important these days.
According to Google, 61% of viewers are less likely to return to a mobile site they had difficulty accessing.
Mobile optimization isn’t just limited to being “accessible on mobile”. But, your users should be able to use it as easily as they use it on their desktops. Their mobile experience should be smooth and quick.
7. Find and Fix Broken Links
A broken link is a webpage that can’t be accessed or found by a user. A web server will return the error message 404 whenever a user tries to access one of these links.
You should find and fix all the broken links if you don’t want to ruin the user experience on your site, otherwise, users will leave if they can’t find what they are looking for, and ultimately, you can lose possible customers.
8. Fix Design Inconsistencies
Design inconsistencies can kill your website. Poorly designed site navigation, poor image quality, bad typography, confusing layout, etc., are all design inconsistencies.
They not only confuse your users but will annoy them and switch to your competitors. Fixing such irregularities will improve your website’s user experience and satisfy the viewers landing on your site.
You want every page on your site to look consistent and professional, so you can generate trust within your customers, which leads to more sales over time.
9. Add FAQs to Service Pages
You may have a clean and well-organized website. However, users with questions regarding your services or products certainly have to navigate through the entire website in search of the answers. This can literally annoy any user who is looking for a quick answer.
As such, having a FAQ section on your service page gives your visitors a central place to find the answers they need anytime.
10. Uninstall Unused or Outdated Plugins
Unwanted plugins may slow down the performance of your website. And no user will prefer a website that takes a long time to load.
It’s always a great idea to keep track of unused or outdated plugins and remove them frequently so that it doesn’t affect your website speed and user experience.
Also, remember that outdated plugins can lead to vulnerability gaps, which will attract users with malicious intent who want to take advantage of these gaps.
Your site must be secure if you want your visitors to trust your brand and purchase your products or services.
11. Compress Your Images
If your images are too big, they will take a long time to load on slow connections, which will ultimately ruin your user experience and hurt your rankings, and even lose potential customers.
There are several ways to compress the images on your site.
One way (the most time-consuming) is using a tool like TinyJPG. This tool is excellent but you will have to compress and re-upload each image manually.
However, if you are using a CMS like WordPress, you can install a plugin like ShortPixel which will compress all the images on your website automatically, the only downside is that you will have to pay a fee to use this tool.
It doesn’t matter the way you choose to compress your images, but to do it anyway.
12. Include Social Proof
One of the best ways to win your users’ trust is by adding social proof on your site. Including video testimonials, ratings, and feedback on your website from your past clients and customers build credibility for your brand.
Historically, video testimonials have been found to be the best. This is because the medium naturally keeps your user’s attention for longer and also builds a stronger human connection by being able to hear voices and see the faces of real people. However, keep in mind to edit the video testimonial to make them look absolutely professional on the website. Here video editing tool like free video editor which is easily available online is highly recommended.
Social proofs keep users’ attention on your site for longer, allowing them to build a stronger connection with you.
A website is extremely important for your online business since it is the first contact with possible customers.
For that reason, you should always keep updating it to generate trust and especially to avoid security issues.